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My Blogging Tips

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Blogging Tips

I’ve put off this post in the past because there are blogs way more successful than mine and I’m embarrassed to even pretend to be in the same league.

However, a common email I receive asks for tips on how write a successful blog. And since I’ve been able to turn my blog from just a hobby into my dream job, I guess I do have some qualifications to write such a post.

There’s no way I can sum up all my blogging tips in a single post; I’ve been blogging a long time! So how about a series on blogging tips? Obviously I’m not an expert in technology (Far from it!), but I can offer tips learned from experience. In many cases, they’ll be tips of things not to do, based on mistakes I’ve made. Hopefully if I offer up my own mistakes, I can spare y’all the frustration of repeating them.

Part One: What makes a successful blog?

Truthfully, there is only ONE criterion for determining whether a blog is successful or not: Do you enjoy blogging? Are you excited to create new posts, to connect with others, to publish for the world to see?

If the answer to these questions is yes, then (in my opinion, at least) your blog is a success! It doesn’t matter if you only have five readers or if you publish ten posts in a row about nothing but your love for Boston terriers. If your blog makes you happy, it is successful. Period.

On the other hand, if you have a huge readership and yet blogging feels like a chore, I’d argue your blog is not successful. What good is having a popular blog if you don’t even enjoy writing it? That’s like those poor, rich businesspeople who hate their jobs… yes they make a lot of money, and yes they’re successful by society’s standards. But are they having fun in life?

Blogging should be Fun

Based on the above criterion, my own blog is wildly successful. I have fun with it every day. Dreaming up recipes, experimenting in the kitchen, photographing my creations, writing blog posts, and connecting with readers…

I cannot imagine anything that could be more fun, especially when so many of the aforementioned kitchen experiments involve chocolate!


Such as my peanut butter stuffed brownies.

When I started my blog, it was a lot of fun.

I had about three daily readers and barely received any comments. Yet, I loved my baby blog because it was mine. I imagined it being an online scrapbook, where I could write whatever I wanted (no one was reading anyway!). With no readers, there’s no pressure. You can blog when you want and about what you want.

How to make your blog successful:

First, ask yourself if you’re having fun with your blog. If the answer is yes, you really don’t need to change a thing! If the answer is no, here are some ideas that might be helpful:

  • Look over your old posts. Was there a time when you did have fun with your blog? Are there any particular posts you were especially excited to publish?
  • Look at the blogs you love most. What about these blogs makes you smile?
  • Are there any aspects of the blogging process you enjoy more than others? And any aspects of blogging you hate? For example, maybe you really like the writing process but hate taking photos. Or maybe photography is your thing, but you’re not one for words.
  • Change your blogging style so that it suits YOU.  If you love pictures but hate writing, who says you can’t do photo-only posts? Or, on the other hand, who says a good post needs a photo? What’s awesome about blogging is that you are your own boss ;).

(It might be helpful for you to make an actual list on paper, jotting down notes on what you like and dislike about your blog, about other blogs, and about the blogging process.)

Questions of the Day:

Do you enjoy blogging?
And what are your favorite aspects of blogging (or reading blogs)?

Connecting with people who are like you? Learning about new foods and trying out recipes? Taking photos? Looking back on your old posts?

By the way, if you want a laugh, check out my very first post.


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Katie is the baker, photographer, and author of the popular blog Chocolate-Covered Katie. Her favorite food is chocolate, and she believes in eating a balanced diet that includes dessert every single day. More about Katie—> 

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  1. I just started my blog back in january and I LOVE IT! Thanks for the great tips, I do love reading your blog everyday!

  2. Awesome tips katie! You do have a great and successful blog because you are yourself and bring amazing delicious eats to the table with an adorable personality 🙂
    I’ll be a fan forever!

  3. Hela says:

    haha, you look so excited in your first post!
    thanks for the tips! I have to start a blog soon, as part of an assignment in my online marketing class. can´t wait 🙂

  4. Katy sparrow says:

    Ah, you rock the blogging world katie and I love ur tips!! I am a beginning blogger and feel overwhelmed by all the awesome blogs but I realize I can relax and just continue to write a blog in my own style and own standards of success! Xoxoxo xoxo

  5. VEGirl says:

    what a great post Katie!

  6. Haha in that case I am VERY successful because I LOVE blogging! The best part is DEFINITELY making friends with SO many amazing, inspirational and wonderful people like YOU!! 😀

    And awww I love your first post! So sweet! 🙂

    1. P.S. You are DEFINITELY “qualified” to give tips!! You are an AMAZING blogger and sooo many people love you!! Can’t wait for the rest of this series!! <3

  7. Jill K says:

    Thanks for the info! I just recently started my blog last month. I love that it’s like journaling and you can reflect on what you’ve done. My memory is shot half the time so it’s nice to see and remember things again and again.

  8. What great advice Katie. I would also love if you did a series of blogging tips. Your blog is one of my favorites to read. I love reading different blogs and getting different aspects of everyones lifestyles…not just my pancake only diet.

  9. I am excited for this series, I am always looking for new tips on how to make my blog better! I love reading your blog!

  10. Eric Jaffa says:

    “So how about a series on blogging tips?”

    Yes, do a series.

  11. Great post! I think thats something a lot of people forget, blogging should be about sharing your passions! I love to create and share recipes, try out others recipes, share my shopping hauls and generally connect with others with similar interests. I love looking through my old posts too!

  12. I think a series would be awesome!! 🙂

    Great tips and your blog is wildly successful and fabulous!

  13. Melissa says:

    Awe, these are great! I love the idea of a series. What I’ve noticed since I started blogging is that the blog world can be a little bit clique-y and competitive. That’s not the kind of environment I’m out for on my blog. Yes, it’s wonderful when people read and I can connect with them in the comments, but first and foremost, I want my blog to be something I enjoy. When it stops being for me, then I don’t think I’ll like it anymore.

    1. Emily says:

      Ah, you took the words right out of my mouth! I get so frustrated with the whole cliquiness of blogging, and certain bloggers. It’s like they only link to the same other people ALL THE TIME. And some big bloggers, like Katie or Tina or Kath are big on their own, but then I see some other bloggers and I wonder how are they so popular? Then I see that they KNOW Kath in real life or something, and so she links to them a lot, and so THAT is how they’re so popular… kind of like when famous siblings are so easily able to get into show business. It’s not what you know, but who you know.

      Katie, I am NOT talking about you. You’re obviously popular on your own, and your blog is refreshingly non cliquey. And I love how you even take the time to visit us little bloggers and leave kind comments if we make one of your recipes. I can tell you, a lot of big bloggers don’t even bother!

      1. Melissa says:

        I’m glad you “got” what I meant, Emily! I didn’t want to offend anyone, but it does bother me a little bit. 🙁 I just want there to be room for everyone, ya know?

  14. Lisa C says:

    I don’t have a blog, but I loved this post anyway, just because it’s so geniune. But really, that’s just how you always are, and it’s one of my favorite things about your blog. Besides the chocolate of course! 😉

  15. I love blogging. I LOVE LOVE LOVE it. I love thinking about random recipes to make and themes to carry out and write posts in my head all the time. It’s a bit selfish, and I don’t consider myself to be all that popular, but as long as I enjoy it, I’m happy. 🙂

  16. Erika K says:

    Haha I loved your intro post! You sound so excited to start blogging!

  17. Marina says:

    Great post!
    I love to blog and read blogs, and although I realize my posts aren’t brilliant and funny, I enjoy writing them. It’s like my own personal therapist, and a place where I can share my thoughts with blogging friends, and always get an advice. Who cares if I don’t have 100 visits a day 🙂

  18. Val says:

    Love this post!! Can’t wait to her more. So glad you did this. I really enjoyed reading it especially since I’m so new to blogging. I love your definition of a successful blog! I am really enjoying my new blog. Burst the same time I feel like sometimes I don’t have anything interesting to talk about. I’ll keep trying though. Thanks for being an inspiration!

    Also I told you I would try one of your genius blonde recipes. I made brownies. They were great! Ate them all by myself (in two day). Check out my blog to see what I did!

  19. Leslie says:

    Your blog was the first I ever read, and it’s the only one I even leave comments on :). You are just too adorable to not love!

  20. Mary says:

    I’d definitely be interested in a series. I’m also getting out a pen and paper as we speak, so I can try out your fun checklist idea! Thanks Katie!

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