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Please stop whatever you’re doing and read this post.

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Sorry for the gimmick-y title.

However, there is nothing gimmicky about what’s going on in the northeastern United States and parts of the Caribbean right now. Thousands of people have lost everything—their homes, their livelihoods, members of their family…

Today’s post is a reminder that there are more important things in life than chocolate.

This time, I’m not joking.

The victims of Hurricane Sandy are currently in desperate need of food, clothing, water, and medical supplies. Many are stuck in shelters, not knowing when they’ll be allowed to return home- or if their homes even still exist. To raise as much money as possible, my first thought was to host a giveaway, where you’d make a donation for an entry. But a lot of you probably already have made a donation, especially since a few other bloggers have already hosted donation giveaways.

red cross hurricane sandy

How you can help:

EDIT: I really did have the best of intentions with my initial idea. Getting the advertisers to help with the fundraiser was, I thought, a brilliant way to raise the most money possible, since big companies have much more money to give than individual blog readers. I’d initially hoped to raise at least $2000, then match that number myself, and also ask if any companies would match it.

But then I started getting hate mail. A lot of hate mail. And hateful comments on the post. Hateful comments from people who were doing nothing, themselves, to help raise money, yet who had no problem criticizing the efforts of someone who really did want to help. My idea was not meant to be a publicity stunt or to get me more page views, and it’s really disgusting that anyone would think that. Some of my own relatives and friends lost a lot more than their electricity to this storm. (Both my parents grew up in one of the hardest-hit areas of New York, and many of our relatives still live there.)

I’m taking down the entire idea, not to give in to the haters; but because this was supposed to be an idea that would help, and it just seems to be doing more harm (and engendering more hatred) than good. (There are a few other reasons–things I didn’t initially think about–such as the fact that I’d rather send money now than wait until December.)

I’m making a private donation to the Red Cross, and I hope you all will do the same.

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Katie is the baker, photographer, and author of the popular blog Chocolate-Covered Katie. Her favorite food is chocolate, and she believes in eating a balanced diet that includes dessert every single day. More about Katie—> 

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  1. Kelsey says:

    I am constantly looking at your blog anyways, always trying to decide what to make next, ha ha. I will certainly keep doing so!

    1. Michele says:

      Yes me too! I have your blondies in the fridge right now! Thank you for doing this and I’ll certainly spread the word.

  2. Kristin says:

    As a reader whose area was damaged by the hurricane, I want to say thank you for your efforts to help out. NJ greatly appreciates the attention and assistance!!!

    1. Julianna says:

      I also live in NJ where Sandy hit and thank you so much for your kind efforts-no matter what haters- Katie.

  3. Alanna says:

    Awesome idea, Katie!

  4. Anon CCK Reader says:

    This is a really cool way to raise money.

    Are you going to show the amount that you made last month and this month so that we actually believe it’s true? I in no way question what you are doing, I just know that there will be many others who do.

    Good luck with raising all that money- It will definitely help those in need! 🙂

    1. anonymous says:

      The Foodbuzz company knows what each blogger gets, so if she gave the wrong amount they would know.

      1. Hmmm… I didn’t think about that. But yes, the Federated Media will know the true amount, so they could verify it. I guess if someone really wanted to, he or she could even contact them.

  5. Susie says:

    You’re a sweetheart, Katie — just as sweet as your treats! I will happily spend time clicking around and pinning so others click, too. Thanks for all you do!

  6. This is such a great idea! I know that I’ll make it a point to click around your website more often, definitely!

    Especially your old posts… Hey, that’s an idea! At the bottom of each of your new posts you should post an interesting old post off your blog that we could read. It would help us learn more about you, and also help guarantee more clicks! I love reading through past posts because they are so different than bloggers’ new ones 🙂

    1. Allison says:

      LOVE this idea! =]

    2. Kylie says:

      So do I. It is a great idea for those of us that are still fairly new here. To make it really simple you could add what I have seen on other blogs. It is a section of links that basically say “what i blogged on this day 1, 2, 3, etc years ago. I’d love to see more things from the beginning.

  7. Tabby says:

    Katie, you’re such a wonderful and unselfish person. I will definitely do this and tell everyone else to do the same. Thank you for being you.

  8. April says:

    Katie, this is so sweet of you… thank you for your wonderful contribution to this world 🙂

  9. Nicole says:

    THANK YOU! As a Jersey girl, you don’t know how much it means to me to see you taking action! Passing this on to everyone I know! God bless you, Katie!

  10. Mandie Lauren says:

    Will do! Love to you, Katie, you’re such a sweetheart. <3

  11. Dana says:

    That is such a sweet and wonderful idea!

  12. Love this idea! I’d be happy to help. 🙂

  13. Thank you for doing this! As a long time Floridan I know ALL to well how devastating a hurricane can be!

  14. Great idea! I have no problem browsing your recipes more than normal. 😉

  15. Lilla says:

    this is a fantastic idea, i’d like to help. i just have one question: i remember that you wrote about receiving money ONLY by getting clicks from the USA. does that hold for this one too? thanks!

    1. Oh yeah, I always forget about that :(. Yes, that is true that the advertisers only pay for US clicks.

  16. Basil says:

    You are so sweet! I am touched by your kindness, what a thoughful thing to do. All of our thoughts are with those impacted by the hurricane.

  17. Cindy says:

    You are one of less than 10 blogs I follow on a regular basis and you are the first to do something like this. I was disappointed that most of the other blogs haven’t even mentioned Sandy and the victims. So, thank you so much for doing this.

  18. Kim says:

    Just posted a link to your sugar-free chocolate chip cookie pie on Bariatric Foodie’s FB page. I love your recipe and have been meaning to share it there but just haven’t. Love what you’re doing and hope that post will get you many hits! 🙂

  19. Samantha says:

    Thank you! Clicking around will not be a problem, pretty much a weekly (daily) happening.

  20. Suzanne says:

    Will clicking on the ads increase the revenue? What exactly should I be clicking on?

    1. Nope, no need to actually click the ads. Clicking on ANY of the links on my site (recipe posts, faq page, about page, etc) count :).

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