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My Blogging Tips: Part Two

Part Two: Blogging Tips

Click if you missed Part One: How to write a successful blog.

The second part in the blogging series pertains to a blog’s specific message or theme. When people ask me for tips on writing a successful blog, this is one of the things I stress: Make sure you have a clear understanding of your own blog!

Can you guess what my blog is about?

Did you say something along the lines of healthy dessert recipes?

Recipes such as my Strawberry Shortcake Pancakes.

What is your blog about?

1. There are thousands (millions?) of blogs out there. What makes your blog unique? What would make readers want to come back? If readers are unclear about your blog’s purpose, they won’t know whether or not they’ll enjoy future posts and thus might not feel compelled to return.

2. If your blog’s purpose is to hold yourself accountable for what you ate or to help organize your thoughts, and you therefore don’t care if no one else ever reads, it’s perfectly fine to post without rhyme or reason. However, even if you don’t want more readers, knowing your blog’s purpose can help you to understand what types of posts you love writing the most.

For example: In my own journey to find my blogging voice, I experimented with the style of “this is what I ate” posts. But I wasn’t having fun with it. When I took a good look at the posts I most enjoyed writing (the posts I couldn’t wait to publish), they were all dessert posts! So I decided, “If this is what I really love, why am I not only writing these posts? Why waste my time creating posts on subjects for which I have no passion when I could be publishing my favorite posts every single day?”

How to figure out your blog’s theme:

Ask yourself the following questions:

  • What makes your blog unique?
  • Fill in the blank: My blog is about __________.
  • What are the reasons you blog? Why does your blog exist?
  • What can people expect to find when they read your blog?

For example, when readers click on my blog, they can expect to find a good-for-you dessert recipe that tastes downright naughty.


Like Healthy Milkshakes.

Lately it seems I could write an entirely new blog based solely upon the theme of bean-dessert recipes.


Such as the Chocolate Chip Blondies.

What is your blog about?

Or, if you had a blog, what would it be about? Recipes? Fitness? Family? A “what I ate” diary? A combination of some of these? What are your favorite subjects to post about?

Once again, if you missed it, here’s part one: Tips for Food Bloggers

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Published on June 21, 2011

Meet Katie

Chocolate Covered Katie is one of the top 25 food websites in America, and Katie has been 
featured on The 
Today Show, CNN, 
Fox, The 
Huffington Post, and 
ABC's 5 O’Clock News. Her favorite food is chocolate, and she believes in eating dessert every single day!

Learn more about Katie

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  1. Victoria (District Chocoholic) says

    My blog is about chocolate – and that can be chocolate bars I taste, events I go to, get togethers that involve chocolate, recipes…whatever I want, as long as chocolate is there somehow. It helps to have a blog about a topic you Loooooooove

  2. katie @KatieDid says

    interesting things to think about. I agree that when blogs are too all over the place I tend to get lost or lose interest. That’s what I’m struggling with a bit with my blog. Mine really is snapshots of my everyday, with lots of recipes, photography, and nature. But it’s not super specific, I think I’m okay with that though!

  3. Jamie aka "Sometimes Healthy" Girl says

    Katie these are great tips! Thanks so much for sharing. I too had a hard time with the whole meals post thing. I also had to figure out how to keep with my theme while working some insane hours here at my PR firm.

    So, my blog is about trying to live healthy but embracing (and even laughing at) the slip-ups and the pitfalls on that healthy journey.

    I blog because I am passionate about two things: writing and living healthy – thus my blog is the perfect solution to getting to do what I’m passionate about every day! 🙂

    People can expect to find posts about my attempts at being healthy in everyday life but also posts about my failures at being healthy and how I learn to laugh at those failures, get back up and have some fun!

  4. Qi Ting @ Misadventures of Fat free Baking says

    Mine’s a blog about my self-concocted/adapted fat-free and healthy dessert recipes.
    Though I don’t eat fat free, I’m very curious about baking fat free and whether its possible or not! A few months after starting my blog, I found yours! I was super curious about how YOU could manage the amazing feat of healthy, delicious and simple dessert recipes! And quickly got “addicted” to your recipes.
    I blog because I want to share what I have made and make new friends! 😀

  5. Sara (The Veggie Eco-Life) says

    Like I said on twitter, my blog is about veggie food, ecological living and gardening. I do like to write posts about food the most, but I love to take pictures from the garden and while I’m researching some good tips for ecological living, I might as well share them with the rest of the world (or those two readers my blog has :p)

  6. Leslie says

    If I had a blog… Oh it would probably be about chocolate, and all the CCK recipes I make! Seriously, I hardly ever open a cookbook anymore. If I’m hungry, I just go straight for your blog!

  7. Victoria @ Pursuit of Hippieness says

    I’m just getting started and finding my “blog voice”, so this post was perfect inspiration for me! Basically, my aim is to document my journey to a happy and natural life, with an emphasis on healthy eating, exercise, and trying new things. But it’s hard to make sure that it’s not all over the place and that viewers will be compelled to follow!

  8. Ragnhild says

    Great post Katie!!
    I started my blog so I could see (hopefully :P) some progress in my eating habits. Having an ED in the past, I have had (and still are) so many rules around food- and they all such the energy out of me! I want to be free. I found so much inspiration in other blogs, so I wanted to start my own. Writing my feelings down often helps me think clearer.
    Have a good day sweety :**

  9. Jenny says

    If I had a blog, I probably would blog about science and medicine! Strange? I don’t know… I wish I could blog about recipes… Creating is always fun, but I seem to be doing that all the time anyway. I’m too impatient to take pictures and write recipes down! I get really caught up and interested in discussions and debates about science, though. 😛

    So thoughtful of you to share blogging tips with others! They may seem like obvious tips, but I think a lot of people actually forget to think about all of the things you mention. Actually, even amateur writers do – as in, authors and essayists. Descriptiveness and the like is nice, sure, but there’s a rule in writing stories that I find actually applies almost everywhere in the world of writing: every sentence should propel the story forward – or one sentence in every four, if you’re stretching it.

    Have a great Tuesday. 🙂

  10. Emily @ Glitz Glam Granola says

    Thanks for the great tips Katie! As I new blogger, I love reading tips from bloggers I really admire! I think your blog is absolutely fantastic and is devoted to a great topic! Not to mention how tasty all your recipes are…

    My blog is really about living a healthy lifestyle. I talk about food (both healthy and decadent) and about my life. I place an emphasis on health but I think that life is meant to be enjoyed which is why my tagline is “living a healthy life with a little sparkle.” I love life and want my readers to come to my blog to read about health and wellness but in a happy, balanced way!

  11. Aja says

    That’s great advice. I recently struggled with that, but then I figured that my blog is about my life going through school, recovery, and whatever else happens to come my way.

  12. Allison @ Happy Tales says

    great tips, Katie! I think it’s really important for people to find their true “voice” and blog about what inspires them, not just what they “feel” they shoould blog about because that’s what all the bog-name bloggers are doing.

    I know for myself I don’t blog everyday. But my blog is more of a “life-casting” blog… so things have gotta happen first for me to blog about! Otherwise it’d just be boring same-old work-school-sleep stuff, and noone wants to read that (heck, I don’t even want to write about that!). So i write when I’m inspired. And feel no guilt for that. Blogging is fun for me and never feels like a chore because of that, and now I’m creating my own “virtual scrapbook” to document my life! It’s a win-win.

  13. Jen says

    My blog mainly serves as a place for me to write about food and my healthy lifestyle. Other than that, I can’t really pinpoint a theme. When I used to have my vegan blog, it got a lot more traffic, because I devoted a lot of time to it. I think that’s definitely a key in making a blog successful. I haven’t spent as much time on this blog, or worked very hard on it, but I have a goal to start putting in more effort. I’ve been following your blog since my vegan days, and still have it on my Google Reader today! 🙂

  14. Emma (Sweet Tooth Runner) says

    AWESOME tip Katie!! When I started my blog, I dabbled in everything trying to find what I should post about! And now I just blog about the things I am PASSIONATE about, so running, fitness, yummy CCK food and LIFE in general!! 😀

  15. Dawn @ Blonde on a Mission says

    Katie, you ARE a piece of chocolate. Sweet, yet naughty at the same time. Your innuendos crack me up 😀

    And my blog is my outlet to share things I am truly passionate about. I have always been a foodie, so I love posting my dinner recipe creations, desserts (created by me, but mostly inspired by you!) and what I do to exercise.

    • Chocolate-Covered Katie says

      Aww that makes me so happy :).
      I really need to do a post about what I mean when I say things like “healthy tastes naughty.” People sometimes take it the wrong way, thinking I’m saying that not-so-healthy treats are evil… but really I mean “naughty” more like “sexy” or “risque.” But lol I think writing “Making healthy taste sexy” on my blog header might be a little too… naughty? 😉

      • Dawn @ Blonde on a Mission says

        LOL. I love it the way it is. And it might take up too much space to say “Where healthy feels like you’re overindulging but really you’re benefiting your body from eating some of the most delicious desserts I’ve created”………. haha

  16. Veganhorsewoman says

    My blog started out all over the place, and to be honest it’s still kind of all over the place. But really it’s just bits and pieces from my life that I’ve put together in an attempt to prove i can be vegan, and ride horses.

  17. Jeska says

    Mine’s not so much a blog as a website- it’s a support site for people that want somebody to talk to/ that feel alone… it can take ages sometimes to narrow down exactly what you want your blog/site etc to be about- plus they change constantly, you know? 😀 I really love the advice here, Katie, thank you! x

  18. carissa says

    Hey Katie! Thanks for the blogging tips! I am a “newer” blogger and im always looking for ways to improve. My blog theme is about healthy eating and living. My husband and I are both personal trainers and im studying to be a dietitian so health is a part of our life. I want to share with others how to make healthy choices and still enjoy food and life!

  19. Kate (Bread & Chocolate) says

    My blog is about style – and all of the things you’d want to share with your girlfriends (food, art, travel, fashion, and interior design). I still feel “new” to blogging, so I really appreciate these tips. And all of your chocolate treats, of course!

  20. Tichina Beaton says

    My blog is a place I’ve created to document my life; I want to share with others what I have eperienced and am curretly experiencing. I hope to insipire and get inspired in return from my readers. I’m aspiring to be the best girl I can possibly be and want to have fun in the process…life’s a journey that I’m on and I just had to have my “blogging pals” join me! In saying this the topics I generally cover are those that mean the most to me, and those I’m likely to encounter on a day-to-day basis; health, fitness, friends, relationships, random funny thoughts whatevers peeking my interest that day!

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