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How I Started Blogging Full-Time

If you want to be successful in business, you need to take risks.

Chocolate Covered Katie Vegan

A few years ago, I took a life-changing risk.

And today is the first time I’m finally writing about it on the blog.

When I started Chocolate Covered Katie, I never expected this to become my full-time job. My high school friends were all making blogs or Myspace pages back then, and we were doing it just for fun.

When a company contacted me about putting ads on the site, I thought their email was spam and came very close to deleting it. My blog was getting around 700 visitors per day, which I thought was a ton.

Then suddenly, Pinterest took off and changed everything.

Readers began pinning my recipes like crazy—for example, this recipe has over 1 million repins!

Full Time Food Blog Job

I was in college and in way over my head.

Traffic surges kept crashing the website, and hundreds of new reader questions and emails poured in each day.

I spent nights and weekends reading up on CSS and PHP and devoted my days to mastering aperture, F stops, and shutter speed. I was suddenly interested in subjects I’d never even thought of exploring: photography, business, computer programming?!

Interest in my actual college classes took a back seat, and my college social life swiftly dropped to nonexistent.

At the time, blogging was not a “real” job.

No one was a full-time blogger—at least, not anyone I knew.

But I couldn’t seem to shake the feeling that this could really turn into something fantastic. If I didn’t take the chance to explore the opportunity, I knew it wouldn’t exist forever.


While I did initially tell readers I’d made a decision to blog full-time, there was a part I left out:

I dropped out of college to write a blog.

It sounded like such a crazy idea at the time, and there were definitely people in my real life who didn’t support my decision and were vocal about letting me know it.

But when I decide to do something, there is no talking me out of it – I wrote about this once before.

Both of my parents were supportive when I told them about my decision, but they did worry about me not having a degree, especially with the future of blogging being such an unknown.

Out of respect for them (because they seriously are the best), I went back and finished a year later online. Although I started college at Bryn Mawr and transferred to SMU in Dallas, my degree says I graduated from Penn State.

Somehow, I never seem to do anything the traditional way.

So was the risk worth it?

Chocolate Covered Katie Food Blog Job

I love my job and get to eat chocolate every day. Definitely worth it!

Side note: If you want to read more about my college journey, you can do so here:

Chocolate Covered Katie – College Story Part 1

*For all who’ve been asking, here’s my simple tutorial for How To Start A Blog.

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Published on April 25, 2016

Meet Katie

Chocolate Covered Katie is one of the top 25 food websites in America, and Katie has been 
featured on The 
Today Show, CNN, 
Fox, The 
Huffington Post, and 
ABC's 5 O’Clock News. Her favorite food is chocolate, and she believes in eating dessert every single day.

Learn more about Katie

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  1. Tracy Fleming says

    Oh my goodness! I just discovered your blog and delicious recipes recently! Such amazing talent for creating exquisite and healthy food! I’m curious how you learned how to do all of this – how do you create the recipes? If you send 2 a week, then you’re constantly creating. Do you tweak other recipes? Start from scratch? I’m not a baker or chef at all and am amazed at the skill involved in doing this. Thanks for sharing your process 🙂

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